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"Breakfast at Tiffany`s" voted top fashion trend setting film ever

Zee News
"Breakfast at Tiffany`s" has been voted as the top trend setter in the world of fashion, by leading designers and style editors across the globe.

In director Blake Edwards` 1958 hit, legendary beauty Audrey Hepburn`s Givenchy little black dress, sunglasses and pearls are still valued as essentials, that have influenced the fashion industry the most, reports the Mirror.

Fashion gurus like Paul Smith and Vivienne Westwood rated "American Gigolo" second due to Giorgio Armani`s work with star Richard Gere. And while Victor Fleming`s "Gone With The Wind" came in third on the list, 1967 hit

"Bonnie & Clyde" took the fourth slot leaving Desperately Seeking Susan in fifth position.

The full list compiled by American Express Red is:

1. Breakfast at Tiffany`s

2. American Gigolo

3. Gone With The Wind

4. Bonnie & Clyde

5. Desperately Seeking Susan

6. My Fair Lady

7. Pulp Fiction

8. The Great Gatsby

9. Thomas Crown Affair

10. The Graduate.

Gap Marketing Campaign Featuring Original Film Footage of Audrey Hepburn

New Gap Marketing Campaign Featuring Original Film Footage of Audrey Hepburn Helps Gap "Keeps it Simple" This Fall

PRNewswire
SAN FRANCISCO, CA UNITED STATES 09/06/2006

SAN FRANCISCO, Sept. 6 /PRNewswire-FirstCall/ -- This week, the skinny
black pant is back at Gap with the introduction of a new, groundbreaking
campaign featuring original film footage of timeless style icon Audrey
Hepburn. The campaign, entitled "Keep it Simple," is centered on innovative
television spots incorporating a memorable scene of Audrey Hepburn dancing
in the classic film Funny Face. Celebrating Gap's re-launch of the perfect
black pant, the ads mark Gap's third and final marketing campaign of the
fall season.





"Gap has a rich history of integrating memorable choreography and music
into our advertising, but we've never done anything quite like this
before," said Trey Laird, creative director of Gap. "We wanted to do
something really special to re-launch our skinny black pants and thought
who better to showcase them than actress Audrey Hepburn -- an iconic woman
famous for dressing with sophistication and classic style."

Debuting September 7, Gap's new "Keep It Simple" TV spots juxtapose
classic footage of Audrey Hepburn dancing in skinny black pants to the 1980
AC/DC hit song "Back in Black." The ad opens with a scene from Funny Face
as Audrey Hepburn dances through a Parisian cafe. It continues as she jumps
out of the movie and onto a backdrop resembling the look and feel of an
iconic Gap ad. Special effects and graphics help her navigate her way
across the screen in a series of energetic dance steps. She then jumps back
into Funny Face as the spot concludes with the tagline "It's Back -- The
Skinny Black Pant."

"We're thrilled because this is the first time in more than 12 years
that a film clip of Audrey Hepburn has been authorized to endorse a
commercial product in North America," said Kyle Andrew, vice president of
Gap Marketing. "This ad is a true testament to timeless style and we
couldn't be more excited to have Audrey Hepburn -- the ultimate style icon
-- represented in our campaign."

Gap became known for fabulous "must-have" black pants more than a
decade ago -- they flew off shelves and helped millions of women across the
country dress with sophistication and style. Gap's reintroduction of the
perfect fitting pair of skinny black pants this fall is a celebration of
this classic, iconic piece. Named after timeless fashion icon Audrey
Hepburn -- "The Audrey Hepburn(TM) Pant" is sleek and simple with modern
details that are undeniably cool. It has an updated bi-stretch fabrication,
which allows for greater flexibility and movement and helps the pant keep
its shape. Gap's new skinny black pants are destined to become a modern day
classic.

In addition to black pants, Gap has a long heritage of offering a wide
variety of clean, classic and simple styles. And this fall Gap is back with
a collection of great fitting, sophisticated pants in a range of lengths
and shapes, as well as classic shirts, turtlenecks, sweaters and outerwear.
Worn day or night, dressed up or down, these are the simple, iconic pieces
that will never go out of style. In Gap stores this fall, the clean
collection is featured in a one-stop shopping destination. You'll find a
new dedicated space within Gap stores filled with the classic "must-have"
items you always need and want.

The "Keep It Simple" television campaign features 30 and 60-second
spots that will air in the United States on all major networks, spot
markets and cable from September 7 through October 5. The spots will
premiere on network television shows including "Grey's Anatomy" (ABC),
"CSI" (CBS) and "Studio 60" (NBC). Gap.com will also feature the new "Keep
It Simple" television commercial, as well as exclusive, behind-the-scenes
footage of the making of the ad. Complimenting this outstanding broadcast
effort are a series of black-and-white print ads featuring models in clean,
simple looks anchored in skinny black pants will run in October issues of
major national magazines including Vogue, InStyle and Elle. There will also
be outdoor ads in major markets.

Laird+Partners, Gap's creative agency, developed the "Keep It Simple"
marketing campaign. The TV spots were developed using visual effects by
Method Studios and graphic design and animation by Logan and print ads were
photographed by famed fashion photographers Inez van Lamsweerde and Vinoodh
Matadin.

In celebration of the launch of the "Keep It Simple" ad campaign, Gap
is making a generous contribution to the Audrey Hepburn Children's Fund.
The Audrey Hepburn Children's Fund is a non-profit organization created to
continue Ms. Hepburn's international appeals on behalf of children around
the world.

CONTACT:
Erica Archambault
Gap PR
415.427.2397